Close faster. Stay organized. Hit $400K.
Goal: Build rapport, qualify interest, set agenda
"Hey [Name], thanks for taking my call. I know you're busy so I'll keep this brief. I saw [specific detail about their business] and wanted to reach out because we specialize in helping [their industry] businesses like yours generate [specific result].
Quick question before we dive in: What's your biggest challenge right now when it comes to [lead generation/sales/growth]?"
Why it works: Shows you did research, gets them talking about pain points
The ROI Framework:
"Let me show you how this pays for itself. If we generate [X] qualified appointments per month, and you close 30% at your average deal size of [Y], that's [Z] in new monthly revenue.
Your investment with us is [price]/month. So you're netting [Z minus price] in pure profit. That's a [calculate ROI]X return on investment. Makes sense?"
Pro tip: Use THEIR numbers, not yours. Walk them through the math.
"Based on everything we've discussed, this seems like a perfect fit. I can get you onboarded this week and we'll have your first campaigns live within 7 days.
I just need to ask: Is there anything holding you back from moving forward today?"
Alternative close:
"On a scale of 1-10, how excited are you about this? [Wait for answer] Great! What would it take to make that a 10?"
"Perfect! So here's what happens next: I'll send over the agreement and payment link in the next 5 minutes. Once you sign, we'll schedule your onboarding call for [day/time]. Does morning or afternoon work better for you?"
Why it works: Assumes the sale, moves to logistics
"Hey [Name], just wanted to touch base. Have you had a chance to think about what we discussed? I know you mentioned [their pain point] was a priority.
I've got two onboarding slots left this week - wanted to make sure you got first dibs before they're gone. What questions can I answer for you?"
Response 1 - Reframe Cost:
"I totally get that. Let me ask you this: What's the cost of NOT solving this problem? If you're leaving [X amount] on the table every month, isn't that actually MORE expensive?"
Response 2 - ROI Focus:
"Fair concern. But remember, at just a 30% close rate on the leads we generate, you're making [calculate profit] per month. So you're not spending money - you're investing in a system that prints money."
Response 3 - Payment Options:
"What if we broke this into [alternative payment structure]? Would that make it more manageable?"
Response 1 - Isolate Concern:
"Totally fair. Can I ask - what specifically do you need to think about? Is it the price, the timeline, or something else?"
Response 2 - Create Urgency:
"I understand. Just so you know, I only take on 3 new clients per month to maintain quality. If you want to lock in your spot, we'd need to move this week."
Response 3 - Forward Commitment:
"No problem. When should I follow up? How about I call you Thursday at 2pm - does that work?"
Response 1 - Curiosity:
"That's great! How's that going for you? Are you hitting your goals? [Listen] What would need to change for you to consider switching?"
Response 2 - Differentiation:
"I appreciate that. Let me ask - are they on a commission structure where they only get paid when you get results? Because that's how we work. We're literally betting on ourselves."
Response 3 - Second Opinion:
"That's smart to have a partner. Would it be worth getting a second opinion? I can show you what we'd do differently - no obligation."
Response 1 - Three-Way Call:
"Perfect! Why don't we get them on the phone right now? That way I can answer any questions they have directly."
Response 2 - Prepare Them:
"Great idea. What concerns do you think they'll have? Let me give you the answers now so you can explain it clearly."
Response 3 - Set Follow-Up:
"Absolutely. When are you planning to discuss this? Let's schedule a three-way call for right after - say tomorrow at [time]?"
Response 1 - Social Proof:
"I hear you. That's exactly what [similar client] said before we started. They were doing [X], now they're at [Y]. Want me to intro you so you can hear it directly from them?"
Response 2 - Risk Reversal:
"Fair concern. That's why we do month-to-month. If it's not working after 60 days, cancel anytime. What do you have to lose?"
Response 3 - Pilot Test:
"What if we ran a small pilot first? One month, limited scope, prove the concept. If it works, we scale. If not, we part ways. Sound fair?"
Response 1 - Challenge Timing:
"I understand you're busy. But isn't that exactly WHY you need this? If you're maxed out now and not getting enough leads, when WILL be a good time?"
Response 2 - Opportunity Cost:
"I respect that. Just consider: every month you wait is another [X amount] in lost revenue. Is waiting actually cheaper than starting now?"
Response 3 - Low-Touch Start:
"What if we handled everything? You spend 2 hours on onboarding, then we run on autopilot. You don't need to be involved day-to-day."
| Deal Size | Monthly Value | Your 20% Commission | Annual Value |
|---|---|---|---|
| $3,000/mo | $3,000 | $600/mo | $7,200/year |
| $4,000/mo | $4,000 | $800/mo | $9,600/year |
| $5,000/mo | $5,000 | $1,000/mo | $12,000/year |
| 10 clients @ $5K | $50,000 | $10,000/mo | $120,000/year |
💡 Key Insight: Just 10 clients at $5K/mo = $10K/month recurring. That's your first income stream locked in.
✅ You're on track to EXCEED $400K if you hit these numbers!
| Close Rate | Calls Needed for 10 Closes | Monthly Income (10 @ $5K) |
|---|---|---|
| 20% | 50 calls | $10,000 |
| 30% | 34 calls | $10,000 |
| 40% | 25 calls | $10,000 |
💡 Focus: Every 10% increase in close rate means you can hit quota with fewer calls = more time for Enradius fulfillment.
Pro Tip: The 5 minutes of prep will 3x your close rate.
What to do:
Avoid: Uptalk (ending sentences like questions?), talking too fast, filling silence with "um" or "like"
1. Anchoring: Always present your highest package first. Makes everything else seem cheaper.
2. Loss Aversion: Frame in terms of what they're LOSING by not acting (lost revenue, missed opportunities)
3. Social Proof: Drop client names/results casually throughout the call
4. Scarcity: "I only take 3 clients/month" creates urgency
5. Reciprocity: Give value upfront (free audit, tip, insight) - they'll feel obligated to reciprocate
Ideal Call Structure (30-40 min):
If call goes over 45 min: You're talking too much or not closing hard enough.
Before each call block:
Remember: Every "no" gets you closer to a "yes". You need the rejections to get the wins.
Daily tracking (in GHL or spreadsheet):
Weekly review: What worked? What didn't? What's one thing to improve this week?
If you close 3+ in a row:
Note: Your best sales days will make your entire month. Maximize them.